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Brennan, Linda
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Aleti, Torgeir
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Binney, Wayne
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Nguyen, Dang
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Parker, Lukas
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Courtney, Anita H.
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Social marketing and behaviour change : models, theory and applications
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
International review on public and non-profit marketing
32
Health marketing quarterly
31
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Europäische Hochschulschriften / 5
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
Journal of strategic marketing
5
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ECONIS (ZBW)
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1
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
2
Case study: a social marketing approach for increasing community coalitions’ adoption of evidence-based policy
Mayer, Alyssa B.
;
Lefebvre, Craig
;
McDermott, Robert J.
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 317-327)
.
2014
Persistent link: https://www.econbiz.de/10010477240
Saved in:
3
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
4
Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?
Wymer, Walter
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 268-275)
.
2014
Persistent link: https://www.econbiz.de/10010477243
Saved in:
5
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
6
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
7
Case study: ‘Greenwich Get Active’ : mobilising a whole community to get active
Howick, Matt
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 199-207)
.
2014
Persistent link: https://www.econbiz.de/10010477255
Saved in:
8
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
9
Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine
;
Brennan, Linda
;
Scott, John
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 156-175)
.
2014
Persistent link: https://www.econbiz.de/10010477258
Saved in:
10
Socio-cultural ecological models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 121-147)
.
2014
Persistent link: https://www.econbiz.de/10010477271
Saved in:
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