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What's social about consumer behavior?
Wänke, Michaela - In: Social psychology of consumer behavior, (pp. 3-18). 2009
Persistent link: https://www.econbiz.de/10003812930
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The rational unconscious : conscious versus unconscious thought in complex consumer choice
Dijksterhuis, Ap; Baaren, Rick B. van; Bongers, Karin C. A. - In: Social psychology of consumer behavior, (pp. 89-107). 2009
Persistent link: https://www.econbiz.de/10003812935
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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Television viewing and social reality : effects and underlying processes
Shrum, L. J. - In: Social psychology of consumer behavior, (pp. 251-272). 2009
Persistent link: https://www.econbiz.de/10003812969