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Consumer behaviour
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Social psychology of consumer behavior
Research Papers / Graduate School of Business, Stanford University
539
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Research paper series / Stanford Graduate School of Business
15
Journal of marketing research : JMR
11
Journal of Consumer Research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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AMS review : official publication of the Academy of Marketing Science
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Working paper series / Center for Responsible Business, University of California
4
Brand management ; Vol. 2
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Stanford University Graduate School of Business research paper
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California management review
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Cross-cultural and critical perspectives on brands
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Frontiers of culture and psychology
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Handbook of consumer psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Report / Marketing Science Institute
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Rock Center for Corporate Governance at Stanford University working paper series
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The evolution of brands : from signals of quality to storehouses of trust
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Working paper / Harvard Business School, Division of Research
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Cross-cultural issues in consumer behavior
Shavitt, Sharon
;
Lee, Angela Y.
;
Torelli, Carlos J.
- In:
Social psychology of consumer behavior
,
(pp. 227-250)
.
2009
Persistent link: https://www.econbiz.de/10003812966
Saved in:
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The persuasive power of regulatory fit
Lee, Angela Y.
;
Higgins, E. Tory
- In:
Social psychology of consumer behavior
,
(pp. 319-333)
.
2009
Persistent link: https://www.econbiz.de/10003812978
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