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~isPartOf:"South Asian journal of management : SAJM"
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Rhetoric in televised FMCG advertisements and its impact on viewers
Upadhyaya, Pooja
;
Shukla, Amit
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
,
pp. 57-76
Persistent link: https://www.econbiz.de/10013040794
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