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Conscious and non-conscious decision making in consumer choice : a conceptual model
Jha, Subhash - In: South Asian journal of management : SAJM 22 (2015) 3, pp. 122-136
Persistent link: https://www.econbiz.de/10011524788
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Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Jha, Subhash; Adhikari, Atanu - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 72-89
Persistent link: https://www.econbiz.de/10011567387