Narrow search
Showing 1 - 10 of 171
Cover Image
Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
Cover Image
Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Cooper, Coyte G.; Weight, Erianne A. - In: Sport management review 14 (2011) 4, pp. 399-408
Persistent link: https://www.econbiz.de/10009390338
Cover Image
Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
Cover Image
Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
Cover Image
Consumer attitudes towards ambush marketing
Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Cover Image
Does national pride from international sporting success contribute to well-being? : an international investigation
Pawlowski, Tim; Downward, Paul; Rasciute, Simona - In: Sport management review 17 (2014) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10010382566
Cover Image
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Cover Image
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Cover Image
Perception of the new competition formats in the Innsbruck 2012 Youth Olympic Games sports programme : a spectators' perspective
Schnitzer, Martin; Scheiber, Sabrina; Lang, Madeleine; … - In: Sport management review 17 (2014) 4, pp. 432-443
Persistent link: https://www.econbiz.de/10010425670
Cover Image
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421839