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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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Team power3 : building the market for a multisport organization
Smith, Brianna - In: Sport management review 12 (2009) 2, pp. 101-109
Persistent link: https://www.econbiz.de/10003913568
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Team power3 : building the market for a multisport organization
Smith, Brianna - In: Sport management review 12 (2009) 2, pp. 110-112
Persistent link: https://www.econbiz.de/10003913569
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Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10008859163
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The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne; Tyler, B. David - In: Sport management review 14 (2011) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
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Service quality at sporting events : is aesthetic quality a missing dimension?
Yoshida, Masayuki; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10008859169
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Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
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An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.; Lam, Eddie T. C.; Cianfrone, Beth A.; … - In: Sport management review 14 (2011) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
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A call for more mixed methods in sport management research
Rudd, Andy; Johnson, R. Burke - In: Sport management review 13 (2010) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10003950774