L’influence du parrainage sportif sur le cours de Bourse des parrains : une étude d’événements
Year of publication: |
2012
|
---|---|
Authors: | SOULEZ, Sébastien |
Institutions: | Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion |
Subject: | sports sponsorship | sports marketing | event studies | stock prices | financial value of marketing |
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