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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon; Matute, Jorge; Coll, Santiago Forgas - In: Sport management review 25 (2022) 5, pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
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Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader; Robertson, Sam; Westerbeek, Hans; Eime, … - In: Sport management review 23 (2020) 2, pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
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Accumulating subcultural capital through sport event participation : the AFL International Cup
Fairley, Sheranne; O'Brien, Danny - In: Sport management review 21 (2018) 3, pp. 321-332
Persistent link: https://www.econbiz.de/10011871354
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Consumer attitudes towards ambush marketing
Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481
Persistent link: https://www.econbiz.de/10012295897