Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding...

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...

Die 3E-Welt: Enthusiasmus, Eiltempo, Einfachheit -- Der 3I-Mensch: inkognito, informiert, independent -- Der neue B2B-Kunde, das PHANTOM: passioniert, hochinformiert, autonom, nutzenorientiert, terrorisiert, opportun, mobil -- Die (un-)bewussten Motive des neuen B2B-Kunden: Eigenschaften,...

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs...

1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer...

Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and...

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...

Influencer Marketing - eine Bestandsaufnahme -- Wie sieht das Marketing im Influencer Zeitalter aus? -- Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit -- Influencer Marketing ist nicht nur Instagram -- Wie tickt TikTok - der neue...