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Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei …-Management: Vertrauen und Marke in den Fokus rücken (H2H-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing …) -- Operatives Marketing neu denken: Der H2H-Prozess. …
Persistent link: https://www.econbiz.de/10013174046
Warum sollten Sie Wissen verschenken? -- Was bringt Content Marketing für Ihren Unternehmenserfolg? -- Wie lässt sich … Content Marketing professionell umsetzen? -- Welches ist das wichtigste Problem Ihrer potenziellen Kunden und welche Lösungen … haben Sie parat? -- So funktioniert Content Marketing im Detail -- Content-Erstellung planen und umsetzen -- Wie Sie den …
Persistent link: https://www.econbiz.de/10012403121
Unternehmen -- Umweltmanagementsystem: Auch Lieferanten müssen mitziehen -- Marketing für Lohas -- So finden Sie Ihre Nische … Produkte und Dienstleistungen zu identifizieren. Christiane Köhn-Ladenburger bietet Marketing-, Vertriebs- und … Megatrends Schlüsselmärkte, Produkte und Dienstleistungen für LOHAS Marketing- und Kommunikationskonzepte für den grünen …
Persistent link: https://www.econbiz.de/10013517235
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a...
Persistent link: https://www.econbiz.de/10012655219
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It … describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and … strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer …
Persistent link: https://www.econbiz.de/10012395863
understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific …1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter …
Persistent link: https://www.econbiz.de/10012396098
discussed. This book explores how social media can successfully support business processes in marketing, sales and service in …
Persistent link: https://www.econbiz.de/10012398796
, sales management, and marketing management Sales manager, marketing manager, and sales representatives The Author David …
Persistent link: https://www.econbiz.de/10012398888
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal...
Persistent link: https://www.econbiz.de/10012399681