//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Springer eBook Collection"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International marketing manage...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
75
Marketingmanagement
67
Marketing management
65
Online-Marketing
45
Markenführung
44
Brand management
43
Konsumentenverhalten
39
Consumer behaviour
38
Markenpolitik
33
Digitalisierung
32
Internet marketing
31
Social Web
30
Social web
30
Deutschland
28
Digitization
25
Germany
25
Electronic Commerce
23
Verbraucherverhalten
21
Beziehungsmarketing
20
Relationship marketing
20
Vertrieb
20
Erfolgsfaktor
18
Strategisches Management
18
Success factor
18
B-to-B-Marketing
17
Business-to-business marketing
17
Online-Handel
17
Physical distribution
17
Online retailing
16
Internationales Marketing
15
International marketing
14
Markenimage
13
Marktforschung
13
Social Media
13
Strategic management
13
Business-to-Business-Marketing
12
Emerging economies
12
Schwellenländer
12
Theorie
12
Theory
12
more ...
less ...
Online availability
All
Undetermined
332
Type of publication
All
Book / Working Paper
332
Type of publication (narrower categories)
All
Hochschulschrift
43
Aufsatzsammlung
41
Lehrbuch
24
Konferenzschrift
8
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Fallstudiensammlung
2
Aufgabensammlung
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
German
228
English
105
Author
All
Kreutzer, Ralf T.
9
Bruhn, Manfred
6
Hinson, Robert
6
Adeola, Ogechi
5
Heinemann, Gerrit
5
Deges, Frank
4
Burmann, Christoph
3
Holland, Heinrich
3
Kuß, Alfred
3
Luppold, Stefan
3
Meffert, Heribert
3
Rainsberger, Livia
3
Rajagopal
3
Seebacher, Uwe G.
3
Walsh, Gianfranco
3
Wildner, Raimund
3
Adisa, Isaiah
2
Adjouri, Nicholas
2
Alves, Helena M.
2
Anning-Dorson, Thomas
2
Bauer, Matthias Johannes
2
Briesemeister, Benny B.
2
Fischer, Marc
2
Fritz, Wolfgang
2
Galan-Ladero, M. Mercedes
2
Heinrich, Stephan
2
Homburg, Christian
2
Hoyer, Markus
2
Kavoura, Androniki
2
Kefallonitis, Efstathios
2
Keller, Bernhard
2
Kenning, Peter
2
Kilian, Karsten
2
Kirchgeorg, Manfred
2
Kirgiz, Ayca Can
2
Klein, Hans-Werner
2
Kleinjohann, Michael
2
Klesse, Peter
2
Knoll, Thorsten
2
Kochhan, Christoph
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
28
Springer Gabler <Firma>
14
Technische Universität Braunschweig
3
FOM-Hochschule für Oekonomie & Management
2
Bundesvereinigung City- und Stadtmarketing Deutschland
1
Deutscher Dialogmarketing Verband
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <12., 2020, Chemnitz>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
1
more ...
less ...
Published in...
All
Springer eBook Collection
SpringerLink / Bücher
1,487
Journal of business research : JBR
405
Gabler Edition Wissenschaft
350
Springer eBook Collection / Business and Economics
323
Europäische Hochschulschriften / 5
301
Industrial marketing management : the international journal for industrial and high-tech firms
300
International Marketing Review
241
Research
233
Journal of strategic marketing
203
Lehrbuch
186
International marketing review
163
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
131
Journal of the Academy of Marketing Science
131
The journal of business & industrial marketing
119
Journal of marketing communications
113
Journal of marketing
112
Hamburger Schriften zur Marketingforschung
107
essentials
104
Marketing intelligence & planning
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
European Journal of Marketing
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Journal of retailing and consumer services
84
The journal of brand management : an international journal
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
82
DUV / Wirtschaftswissenschaft
77
Schriftenreihe Studien zum Konsumentenverhalten
73
Gabler-Edition Wissenschaft
70
Asia Pacific journal of marketing and logistics
69
Schriften zu Marketing und Management
69
Springer eBook Collection / Business and Management
68
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
more ...
less ...
Source
All
ECONIS (ZBW)
332
Showing
1
-
10
of
332
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
-
1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
Saved in:
2
Interkulturelles Marketing im digitalen Zeitalter : Strategien für den globalen Markterfolg
Gutting, Doris
-
2020
Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz, virtuelle Assistenten -- Marketingmix im digitalen Wandel und die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- Internationales und...
Persistent link: https://www.econbiz.de/10012403021
Saved in:
3
Internationales
Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2020
-
6., überarbeitete und erweiterte Auflage
Marketingmanagement
unabdingbar, um die eigene Existenz nachhaltig zu sichern. Die rasanten Veränderungen auf vielen Märkten bzw. in …
Persistent link: https://www.econbiz.de/10012403048
Saved in:
4
Global Marketing Strategy : An Executive Digest
Schlegelmilch, Bodo B.
-
2022
-
2nd ed. 2022.
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
Saved in:
5
Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Winters, Amelie
-
2021
-
1st ed. 2021.
Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
Persistent link: https://www.econbiz.de/10012615794
Saved in:
6
International Digital Marketing in China : Regional Characteristics and Global Challenges
Hu, Lala
-
2020
-
1st ed. 2020.
Chapter 1: China’s marketing macro environment: Cultural characteristics and regional heterogeneity -- Chapter 2: The characteristics of the Chinese digital market -- Chapter 3: Chinese digital and mobile platforms -- Chapter 4: Luxury and fashion retailing in China: The case of Florentia...
Persistent link: https://www.econbiz.de/10012399278
Saved in:
7
Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki
(
ed.
);
Kefallonitis, Efstathios
(
ed.
); …
-
2020
-
1st ed. 2020.
European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic...
Persistent link: https://www.econbiz.de/10012399308
Saved in:
8
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna
-
2022
1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...
Persistent link: https://www.econbiz.de/10013270873
Saved in:
9
Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit
(
ed.
);
Geigenmüller, Anja
(
ed.
); …
-
2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...
Persistent link: https://www.econbiz.de/10013185639
Saved in:
10
Situative Content-Marketing-Strategie : Erfolgsformel für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele
Mörk, Olaf
-
2021
Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz -- Bewährte...
Persistent link: https://www.econbiz.de/10012627255
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->