Narrow search
Showing 1 - 10 of 385
Cover Image
Generation Z Marketing and Management in Tourism and Hospitality : The Future of the Industry
Stylos, Nikolaos (ed.); Rahimi, Roya (ed.);  … - 2021 - 1st ed. 2021.
Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism...
Persistent link: https://www.econbiz.de/10012519851
Cover Image
Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarke
Schneider, Christoph - 2020
Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings -- Kundenerlebnis im Tourismus -- Reiz als Anfang … Inhalt Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings Kundenerlebnis im Tourismus Reiz als Anfang eines … Tourismuswissenschaft, Marketing, Markenbildung und Entscheidungstheorien Experten sowie Entscheider im Tourismus und in Destinationen sowie …
Persistent link: https://www.econbiz.de/10012403223
Cover Image
Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022 - 1st ed. 2022.
Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...
Persistent link: https://www.econbiz.de/10012814649
Cover Image
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2019 - 1st ed. 2019
A Network Analysis of Museums on Instagram -- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits -- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation -- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health...
Persistent link: https://www.econbiz.de/10012398704
Cover Image
Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - 2020 - 1st ed. 2020.
European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic...
Persistent link: https://www.econbiz.de/10012399308
Cover Image
Images, Branding und Reputation von Destinationen : Herausforderungen erfolgreicher Markenentwicklung
Scherhag, Knut (ed.); Eisenstein, Bernd (ed.) - 2022
Bilder von Destinationen entstehen in den Köpfen von Reiseinteressierten meist schon, bevor ein Reiseziel ausgewählt oder besucht wird. Abhängig vom Wissensstand können diese Vorstellungen sehr konkret und detailliert oder auch diffus und vage ausfallen. Die Bedeutung von Destinationsimages...
Persistent link: https://www.econbiz.de/10013414535
Cover Image
Overtourism, Technology Solutions and Decimated Destinations
Hassan, Azizul (ed.); Sharma, Anukrati (ed.) - 2021 - 1st ed. 2021.
Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...
Persistent link: https://www.econbiz.de/10012799810
Cover Image
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations : A Structural Model of Leisure Visitors’ Destination Brand Associations
Hodson, Julian Michael - 2021 - 1st ed. 2021.
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research...
Persistent link: https://www.econbiz.de/10012508442
Cover Image
Luxury tourism : market trends, changing paradigms, and best practices
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2020
Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in...
Persistent link: https://www.econbiz.de/10012399810
Cover Image
Eye tracking in tourism
Rainoldi, Mattia (ed.); Jooss, Mario (ed.) - 2020
Introduction to Eye Tracking in Tourism -- Eye tracking methods, concepts and applications -- A review of eye-tracking methods in tourism research -- Best practice for eye-tracking studies: DOs and DON’Ts -- Eye-tracking: Evaluation, potential, and limitations of field applications --...
Persistent link: https://www.econbiz.de/10012399816