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Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna - 2022
1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...
Persistent link: https://www.econbiz.de/10013270873
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
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CSR und Hidden Champions : mit Unternehmensverantwortung zum Weltmarktführer
Genders, Sascha (ed.); Seynstahl, Christian (ed.) - 2021
Einleitung -- Teil I: Wissenschaftliche Auseinandersetzung mit CSR & Hidden Champions -- Teil II: Relevanz und Umsetzungspraxis von CSR aus Sicht von Hidden Champions (kategorisiert nach verschiedenen CSR-Handlungsfeldern). Teil III: Erarbeitung von Besonderheiten von Hidden Champions mit Blick...
Persistent link: https://www.econbiz.de/10012627332
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Hidden Champions in the Chinese Century : Ascent and Transformation
Simon, Hermann - 2022
Part I: The Concept and its Reception -- Chapter 1. A Brief History of the Hidden Champions -- Chapter 2. Hidden Champions and Export Success -- Chapter 3. Hidden Champions: The Definition. Chapter 4. Why Are There Hidden Champions? -- Chapter 5. Reception of the Hidden Champions Concept -- Part...
Persistent link: https://www.econbiz.de/10013256198
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Emerging Champions in the Digital Economy : New Theories and Cases on Evolving Technologies and Business Models
Zhu, Xiaoming - 2019
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology...
Persistent link: https://www.econbiz.de/10012396067
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Japanese Global Strategy : Overseas Operations and Global Marketing
Yamazaki, Katsuo - 2019
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine...
Persistent link: https://www.econbiz.de/10012396109
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Translating and Incorporating American Management Thought into Japan : Impacts on Academics and Practices of Business Administration
Mitsui, Izumi (ed.); Isomura, Kazuhito (ed.);  … - 2022
the Scientific Management in Japan. 3 -- The acceptance of Human Relations Theory in Japan -- 4. Examining the impact of … Chester Barnard’s organization theory in Japan -- 5. Peter F. Drucker and the Philosophy of ‘Management -- 6. How has Japan … Japan -- 8. The development of corporate culture studies in Japan: What did the corporate culture boom of the 1980s bring …
Persistent link: https://www.econbiz.de/10013406957
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Global Marketing Strategy : An Executive Digest
Schlegelmilch, Bodo B. - 2022 - 2nd ed. 2022.
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
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Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Winters, Amelie - 2021 - 1st ed. 2021.
Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
Persistent link: https://www.econbiz.de/10012615794
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Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2018
? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a …
Persistent link: https://www.econbiz.de/10013256191