This book describes the latest microeconomic concepts and operations research (OR) techniques needed to comprehend the design and operation of power markets, as well as the actions of their agents: producers, consumers, operators, and regulators. This is critical when it comes to addressing a...

Chapter 1 The Sharing Economy & Tourism: An Introduction to the P2P Accommodation Sector -- Chapter 2 When, Why & How: The Growth of Airbnb Around the World -- Chapter 3 Western Australia – Background & Context -- Chapter 4 Concerns & Hopes of Stakeholders -- Chapter 5 Airbnb Demand in Western...

Im Hyperwettbewerb um Chancenanteile geht es scheinbar nur noch um disruptive Produkt- und Geschäftsmodellinnovationen. Beispiele zeigen jedoch, dass disruptive Imitatoren den disruptiven Innovatoren häufig wirtschaftlich den Rang ablaufen. Entgegen der allgemeinen Meinung scheint auch das...

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Chapter 1: Introduction -- Chapter 2: Oil, Policy and Market Power -- Chapter 3: Looking at the Mirror: Early Days of the Oil Markets in the United States -- Chapter 4: From Competition to Monopoly -- Chapter 5: From Monopoly to Competition (Oil Markets Going Global) -- Chapter 6: Governments...

This book offers a pluralistic vision of the way economists have dealt with the question of power in society over the last two centuries. Economists’ ideas about power are examined from political, theoretical and policy-making points of view, with additional discussion of the active...

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....

1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated...