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Social Marketing : Verhaltensänderungen fürs Gemeinwohl - eine anwendungsorientierte Einführung
Hoxtell, Annette - 2022
Social Marketing stößt Verhaltensänderungen zum Wohle der Menschen und ihrer Umwelt an und treibt diese voran. Dieses Buch richtet sich an Menschen, die sich in kompakter Form über Social Marketing informieren, es anwenden oder dazu forschen wollen. Öffentliche Einrichtungen,...
Persistent link: https://www.econbiz.de/10012814730
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Case Studies on Social Marketing : A Global Perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena M. (ed.) - 2019
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...
Persistent link: https://www.econbiz.de/10012003414
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Food in a Planetary Emergency
Marinova, Dora; Bogueva, Diana - 2022
Part I: Global Perspectives -- Chapter 1. Sustainability and a Planetary Diet -- Chapter 2. Climate and Food -- Chapter 3. Food and Environmental Emergency -- Chapter 4. Reducing Food Waste and Packaging -- Part II: Industry and Marketing Perspectives -- Chapter 5. Circular Agriculture --...
Persistent link: https://www.econbiz.de/10013192329
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel - 2020
Diskussion der Wirkung von Anekdoten und Statistiken -- Identifikation relevanter Einflussgrößen auf die Wirkung von Anekdoten und Statistiken -- Empfehlungen zum Einsatz und zur Ausgestaltung von Anekdoten und Statistiken im Sozialmarketing.
Persistent link: https://www.econbiz.de/10012402748
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Crisis Management for Small and Medium-Sized Enterprises (SMEs) : Strategies for External Crises
Durst, Susanne (ed.); Henschel, Thomas (ed.) - 2022
1. Crisis management – From a theoretical point of view -- 2. Crisis management Practices in Small and Medium …-sized Firms -- 3. Crisis: A Philosophical Insight -- 4. Managing crisis in SMEs -- 5. Crisis management and leadership: A search … for competencies in SMEs -- 6. Crisis management from the perspective of sustainable supply chains -- 7. Different crises …
Persistent link: https://www.econbiz.de/10013163618
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Beyond global food supply chains : crisis, disruption, regeneration
Stead, Victoria C. (ed.); Hinkson, Melinda (ed.) - 2022 - 1st ed. 2022.
-- Chapter 3: Agri-Investment Cashing In On Covid-19 -- Part2 Production -- Chapter 4: Putting The Crisis To Work -- Chapter 5 …
Persistent link: https://www.econbiz.de/10013350978
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Repeated Crisis Exposure, Euroskepticism & Political Behavior : An Econometric Analysis for European Countries
Möller, Lukas - 2022
In Europe, the last decade has been shaped by euro crisis, migration crisis and corona crisis. Studies have analyzed … extent repeated crisis exposure within a short period of time can deepen existing Euroskepticism. It is defined as an index …. We find that a single crisis exposure increases existing Euroskepticism, but that the temporal distance between the …
Persistent link: https://www.econbiz.de/10013414563
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Healthcare, frugal innovation, and professional voluntarism : a cost-benefit analysis
Ackers, Helen Louise; Ackers-Johnson, James; Chatwin, John - 2017
This book investigates what international placements of healthcare employees in low resource settings add to the UK workforce and the efficacy of the its national health system. The authors present empirical data collected from a volunteer deployment project in Uganda focused on reducing...
Persistent link: https://www.econbiz.de/10012654159
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior … explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An …COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone …
Persistent link: https://www.econbiz.de/10012819074