1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....

The road to successful transformation and development of Huawei -- Product innovation model and decision management -- The choice of corporate globalization Strategy -- Build a powerful international marketing & sales team -- Business model design and application.

Chapter 1. Estimating Demand with Constrained Data and Product Substitutions -- Chapter 2. Selling Innovative Products to Anxious Consumers -- Chapter 3. Buyer Valuation Uncertainty and Firm Information Provision Strategies -- Chapter 4. Optimizing Promotions for Multiple Items in Supermarkets...

Storytelling mit Daten: Das Orakel-Prinzip -- Storytelling im digitalen Zeitalter: Narrative, Protagonisten und Storys -- Von der Fragestellung zu den Daten: Warum bin ich relevant? Für wen bin ich relevant? Welche Themen kommen an? Was bewegt Nutzer? -- Der Weg zu einer Datenstrategie:...

Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia -- Introduction- Understandings of organisational culture -- Approaches and models to study organisational culture.-Exploring organisational culture -- Significance of gender-diverse...

This book highlights the economic and social science perspectives in light of COVID-19. During 2020, leaders found themselves at historic crossroads, taking decisions under remarkable pressures and uncertainties. However, windows of opportunity are being created to shape the economic recovery,...