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Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna - 2022
Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix …
Persistent link: https://www.econbiz.de/10013270873
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The Eight Universal Dimensions of Culture from a Synthesis of Cultural Taxonomies : A Compendium on Cultural Taxonomies and a Tool for the Universal Dimensions of Culture
Kunert, Sophie - 2022
to the Synthesis of the Universal Dimensions of Culture (UDCs) -- The Environment - One Connecting Concept? -- Time – One … Connecting Concept? -- Human Behavior - One Connecting Concept? -- Questionnaire for the Eight Universal Dimensions of Culture …, extended by the operationalization of the eight identified Universal Dimensions of Culture (UDCs) into a questionnaire. First …
Persistent link: https://www.econbiz.de/10013361757
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Transcending Borders in Tourism Through Innovation and Cultural Heritage : 8th International Conference, IACuDiT, Hydra, Greece, 2021
Katsoni, Vicky (ed.); Şerban, Andreea Claudia (ed.) - International Conference IACuDiT <8., 2021, Hydra> - 2022
also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial …
Persistent link: https://www.econbiz.de/10013188400
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Journalismus und Unternehmenskommunikation : zwischen Konvergenz und Konkurrenz
Pranz, Sebastian (ed.); Heidbrink, Henriette (ed.);  … - 2022
Nachhaltigkeitskommunikation -- PR-Newsrooms und Corporate Newsrooms -- Multimedia Storytelling in Newsrooms -- Intersystembeziehungen von Journalismus und Public Relations -- Entscheidungsstrategien journalistischer Start-ups -- Qualitätsjournalismus als Bedingung für glaubwürdige...
Persistent link: https://www.econbiz.de/10013185620
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Handbuch Public Affairs : politische Kommunikation für Unternehmen und Organisationen
Röttger, Ulrike (ed.); Donges, Patrick (ed.);  … - 2021
Das Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das...
Persistent link: https://www.econbiz.de/10012698688
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication
Gust, Benjamin - 2020 - 1st ed. 2020.
Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites.
Persistent link: https://www.econbiz.de/10012399383
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Modernes Reputationsmanagement : der gute Ruf als Schlüssel zum Erfolg
Bihler, Ulrich (ed.); Müller, Florian (ed.) - 2021
Reputation in der Postmoderne -- Datengetriebenes Reputationsmanagement -- Kommunikationsmanagement: Themensteuerung für den guten Ruf -- Public Affairs Management für gesellschaftliche Akzeptanz -- Thought Leadership und Reputation -- Issues Management als Schutzschirm vor Krisen -- Kein New...
Persistent link: https://www.econbiz.de/10012440001
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Public Relations klipp & klar
Rennhak, Carsten; Schmidt, Carina - 2020
Dieses kompakte Lehrbuch bietet Studierenden und Berufseinsteigern einen übersichtlichen und schnellen Zugang zu den relevanten Aspekten der Public Relations. Dies ermöglicht ihnen einen souveränen Umgang mit PR-Fragestellungen in Theorie und Praxis. Wer PR-Maßnahmen optimieren möchte, muss...
Persistent link: https://www.econbiz.de/10012402788