’s perception and management of time. The second section focuses on leadership and highlights several executive types you …

leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust … use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational … leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality. Kemi …

Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing …-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing … die Situative-Content-Marketing-Strategie im Jahr 2030. …

Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards … management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource … management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this …

Chapter 1. Introduction -- Chapter 2. A Profile of the Indian Pharmaceutical Companies -- Chapter 3. Marketing …. Contemporary marketing strategies adopted by the research-centric Indian pharmaceutical companies for selling innovative drug … international management conferences. He has a good number of empirical research papers published in various reputable peer …

) is an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA). Genevieve …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 …

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book … Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement … takes an integrative approach and brings together different streams of marketing research, such as customer activism and …

Chancellor, Narsee Monjee Institute of Management Studies, India “Making decision in marketing has become complex today, which is …“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on … contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology …

in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how … planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step … main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center …