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81
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1
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna
-
2022
1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...
Persistent link: https://www.econbiz.de/10013270873
Saved in:
2
Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit
(
ed.
);
Geigenmüller, Anja
(
ed.
); …
-
2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...
Persistent link: https://www.econbiz.de/10013185639
Saved in:
3
Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
-
1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
Saved in:
4
Interkulturelles Marketing im digitalen Zeitalter : Strategien für den globalen Markterfolg
Gutting, Doris
-
2020
Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz, virtuelle Assistenten -- Marketingmix im digitalen Wandel und die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- Entscheidungen und Schritte zur Durchdringung internationaler Märkte -- Internationales und...
Persistent link: https://www.econbiz.de/10012403021
Saved in:
5
Internationales
Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2020
-
6., überarbeitete und erweiterte Auflage
Marketingmanagement
unabdingbar, um die eigene Existenz nachhaltig zu sichern. Die rasanten Veränderungen auf vielen Märkten bzw. in …
Persistent link: https://www.econbiz.de/10012403048
Saved in:
6
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
Saved in:
7
Global Marketing Strategy : An Executive Digest
Schlegelmilch, Bodo B.
-
2022
-
2nd ed. 2022.
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
Saved in:
8
Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Winters, Amelie
-
2021
-
1st ed. 2021.
Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
Persistent link: https://www.econbiz.de/10012615794
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9
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena
(
ed.
);
Bacouel-Jentjens, Sabine
(
ed.
); …
-
2018
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...
Persistent link: https://www.econbiz.de/10013256191
Saved in:
10
Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions
Pongelli, Claudia
-
2022
Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...
Persistent link: https://www.econbiz.de/10013270848
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