market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …This book contains the latest and most up-to-date research results from the fields of brands, labels and product … behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …

„Brand Communities“ wurde um Online-Communities ergänzt, und das Kapitel „Innovative Marktpsychologie im IFM POS Lab“ ist neu …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations -- Study 2 …: Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective across Nations. …The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms …

, sie formen Erfolgsfaktor Markenmanagement: In 18 Beiträgen werden die unterschiedlichen fachlichen Perspektiven, Einblicke …

-- Chapter 3. The (Almost) Forgotten Co-producers: Co-creating Brand in Public Service -- Chapter 4. The Brussels-Capital Region …, Norway, and Ukraine -- Part II - Internal Branding Strategies -- Chapter 6. Branding from Within: Internal Brand Management … Promise?” -- Chapter 8. Branding for Morale -- Chapter 9. Brand on the run? Marketization, market position, and branding in …

-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding …1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the … emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers …' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital …