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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Customer Engagement in Theory and Practice : A Marketing Management Perspective
Żyminkowska, Katarzyna - 2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...
Persistent link: https://www.econbiz.de/10012396173
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Sustainable Enterprise Value Creation : Implementing Stakeholder Capitalism through Full ESG Integration
Samans, Richard; Nelson, Jane - 2022
Part I Sustainable Enterprise Value Creation and Stakeholder Capitalism -- 1 Stakeholder Capitalism’s Promising … Resurgence -- 2 The New Business Operating Context of the 2020s -- 3 Business Leadership Priorities for Implementing Stakeholder … Sustainability Disclosure Standard for Climate-Related Disclosures -- Appendix B. Measuring Stakeholder Capitalism Core Metrics …
Persistent link: https://www.econbiz.de/10013203494
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Relational Economics : A Political Economy
Wieland, Josef - 2020 - 1st ed. 2020.
by studying cooperation in intra- and inter-firm networks, intersectoral stakeholder management, and transcultural …
Persistent link: https://www.econbiz.de/10012399410
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Co-Creation of High-Tech Products in the B2B Domain
Grafmüller, Leontin Karl - 2020 - 1st ed. 2020
Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective -- Exploring business customers’ value within the co-creation process -- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact
Persistent link: https://www.econbiz.de/10012399061
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Engagement of Intercultural Project Customers : A Relational Model
Lückmann, Patrick - 2020 - 1st ed. 2020.
presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then …
Persistent link: https://www.econbiz.de/10012399243
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Co-creating Digital Public Services for an Ageing Society : Evidence for User-centric Design
Jarke, Juliane - 2021 - 1st ed. 2021.
Chapter 1: Introduction -- Chapter 2: Ageing societies and technological innovation -- Chapter 3: Co-creating digital public services -- Chapter 4: Mobile Age: Co-creating digital public services with and for older citizens -- Chapter 5: Co-creation in practice I: Co-creating a digital...
Persistent link: https://www.econbiz.de/10012399745
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Betriebswirtschaftliche Perspektiven des 3D-Drucks : eine qualitative Studie zur Kundenorientierung im B2B-Sektor
Gunkel, Gero Peter - 2020
Gegenüberstellung additiver und konventioneller Fertigungsverfahren -- Stand der Forschung zur wirtschaftlich-technischen Einordnung des industriellen 3D-Drucks -- Erfolgsspezifische Eigenschaften und systematische Entwicklung eines Erfahrungsmanagements -- Empirische Modellierung theoretischer...
Persistent link: https://www.econbiz.de/10012402706
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Servicetransformation : Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement
Bruhn, Manfred (ed.); Hadwich, Karsten (ed.) - 2016
Grundlagen und Konzepte der Servicetransformation -- Entwicklung von servicebasierten Geschäftsmodellen -- Servicetransformation durch Digitalisierung -- Entwicklung von Serviceinnovationen -- Formen der Kunden-Anbieter-Integration -- Förderung der Kundentransformation -- Management der...
Persistent link: https://www.econbiz.de/10013418841
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The Digital Healthcare Revolution : Towards Patient Centricity with Digitization, Service Innovation and Value Co-creation
Toni, Martina; Mattia, Giovanni - 2022
Chapter 1: Introduction -- Chapter 2: Healthcare in the 4.0 Era of Digitization -- Chapter 3: One Digital Health.-Chapter 4: Value-Based Healthcare -- Chapter 5: Value Co-creation and Stakeholders’ Engagement -- Chapter 6: The Evolution to Patient Centricity -- Chapter 7: Patient Experience --...
Persistent link: https://www.econbiz.de/10013418844