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Luxury tourism : market trends, changing paradigms, and best practices
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2020
Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury … phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism … offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features …
Persistent link: https://www.econbiz.de/10012399810
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Enhancing Performance Regimes to Enable Outcome-based Policy Analysis in Cross-boundary Settings : A Dynamic Performance Management Approach
Vignieri, Vincenzo - 2022
Contemporary Governance -- Chapter 2. Dynamic Performance Management: A Methodological Framework to Enhance Public Value …
Persistent link: https://www.econbiz.de/10013327927
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Humanistic Perspectives in Hospitality and Tourism, Volume 1 : Excellence and Professionalism in Care
Ogunyemi, Kemi (ed.); Ogunyemi, Omowumi (ed.);  … - 2022
Chapter 1: A holistic care paradigm: Humanistic dimensions in hospitality and tourism -- Part 1: Foundational and … development of the field -- Chapter 4: Hospitality and Tourism in Classic Literature: Expressions of humanism down the ages in … customers; Aristotle’s social virtues -- Chapter 11: Finding Happiness and Meaning at Work - the Hospitality and Tourism Sector …
Persistent link: https://www.econbiz.de/10013203505
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Marktforschung : Datenerhebung und Datenanalyse
Kreis, Henning; Wildner, Raimund; Kuß, Alfred - 2021 - 7., überarbeitete Auflage
Forschungsprozess, Untersuchungsziele und Untersuchungsdesigns -- Repräsentative Befragungen und Stichprobenziehung -- Frageformulierung und Fragebogenentwicklung -- Qualitative Untersuchungen, Beobachtungen, Experimente, Desk Research einschließlich neuer, internetbasierter Formen -- Panels...
Persistent link: https://www.econbiz.de/10012585351
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Handbook of Market Research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022 - 1st ed. 2022.
Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...
Persistent link: https://www.econbiz.de/10012814666
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A Systems Thinking Decision-Making Process : How to Avoid Burnt Toast
Barabba, Vincent P. - 2022
thinking. For those interested in change management and corporate governance, the book presents examples where it was done well …
Persistent link: https://www.econbiz.de/10012814732
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Market Driven Political Advertising : Social, Digital and Mobile Marketing
Hughes, Andrew - 2018
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...
Persistent link: https://www.econbiz.de/10012395824
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...
Persistent link: https://www.econbiz.de/10012395869
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Consumer Behavior over the Life Course : Research Frontiers and New Directions
Moschis, George P. - 2019
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
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Forward-looking External Search as a Driver for Innovation : An Empirical Analysis of the Value Contribution of Different Search Strategies for Corporate Foresight
Polier, Sara - 2019
In this empirical analysis Sara Polier investigates forward-looking external search strategies and their impact on the value contribution of corporate foresight. Based on a mixed method approach combining a quantitative and qualitative analysis of large, R&D-intensive firms, the findings reveal...
Persistent link: https://www.econbiz.de/10012398516