management, innovation management, organizational behavior, and marketing • Directors, marketing managers, business consultants … (Akademischer Rat) for Marketing and Management at the Faculty of Business, Economics, and Management Information Systems …, University of Regensburg. Before he started his PhD, he had worked in leading marketing and management positions in the industry. …

Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing … Marketing Excellence Role of Marketing in Investment Decisions Identification of Relevant Literature Description of … Groups Researchers and students predominantly in the area of marketing & sales, but also in the areas of finance and …

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …