Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective -- Exploring business customers’ value within the co-creation process -- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact

Introduction to Intercultural Project Customer Engagement -- Theory in Intercultural Project Customer Engagement.-Qualitative Analysis: Intercultural Project Customer Engagement -- Delphi Survey: Intercultural Project Customer Engagement -- Intercultural Project Customer Engagement.

Chapter 1: Introduction -- Chapter 2: Ageing societies and technological innovation -- Chapter 3: Co-creating digital public services -- Chapter 4: Mobile Age: Co-creating digital public services with and for older citizens -- Chapter 5: Co-creation in practice I: Co-creating a digital...

Gegenüberstellung additiver und konventioneller Fertigungsverfahren -- Stand der Forschung zur wirtschaftlich-technischen Einordnung des industriellen 3D-Drucks -- Erfolgsspezifische Eigenschaften und systematische Entwicklung eines Erfahrungsmanagements -- Empirische Modellierung theoretischer...

Grundlagen und Konzepte der Servicetransformation -- Entwicklung von servicebasierten Geschäftsmodellen -- Servicetransformation durch Digitalisierung -- Entwicklung von Serviceinnovationen -- Formen der Kunden-Anbieter-Integration -- Förderung der Kundentransformation -- Management der...

Chapter 1: Introduction -- Chapter 2: Healthcare in the 4.0 Era of Digitization -- Chapter 3: One Digital Health.-Chapter 4: Value-Based Healthcare -- Chapter 5: Value Co-creation and Stakeholders’ Engagement -- Chapter 6: The Evolution to Patient Centricity -- Chapter 7: Patient Experience --...

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...