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Concepts of Quality Connected to Social Media and Emotions
Vlad, Denisa Elena - 2020 - 1st ed. 2020.
and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment . …Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the … relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity …
Persistent link: https://www.econbiz.de/10012399132
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Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van - 2022 - 2nd ed. 2022.
1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...
Persistent link: https://www.econbiz.de/10013192362
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Praxishandbuch Social Media Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph (ed.) - 2020 - 4., überarbeitete und erweiterte Auflage
Trends im Recruiting -- So zünden Sie mit XING Ihren Recruiting-Turbo!.-Social Recruiting Erfolg mit LinkedIn – von Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter im Recruiting nicht verzichten dürfen -- Social...
Persistent link: https://www.econbiz.de/10012403196
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Trade unions on YouTube : online revitalization in Sweden
Jansson, Jenny; Uba, Katrin - 2019
“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media,...
Persistent link: https://www.econbiz.de/10012672239
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Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Kreutzer, Ralf T. - 2021 - 2., vollständig überarbeitete und erweiterte Auflage
Social-Media und Social-Media-Marketing -- Ziele und Ausgestaltungsformen des Social-Media-Marketings -- Plattformen für den Einsatz des Social-Media-Marketings -- Orientierungspunkte zur Ausgestaltung des Social-Media-Marketings -- Controlling des Social-Media-Marketings -- Organisatorische...
Persistent link: https://www.econbiz.de/10012519833
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Social Media für Führungskräfte : behalten Sie das Steuer in der Hand
Babka, Stefanie - 2021 - 2., überarbeitete Auflage
Public Relations -- Marketing -- Human Resources -- Interne Kommunikation -- Einkauf -- Compliance -- Legal/Datenschutz -- Vertrieb -- Finance/Controlling -- Konzernsicherheit -- Forschung und Entwicklung -- Produktion -- Kundendienst/Service -- Betriebsrat -- Qualitätssicherung -- IT --...
Persistent link: https://www.econbiz.de/10012615707
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Drivers of User Engagement in Influencer Branding : An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Fink, Tanja - 2021 - 1st ed. 2021.
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in …
Persistent link: https://www.econbiz.de/10012615792
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...
Persistent link: https://www.econbiz.de/10013270864
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Handbook of Technology Application in Tourism in Asia
Hassan, Azizul (ed.) - 2022
Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...
Persistent link: https://www.econbiz.de/10013275873
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503