Similar Search Results

Case Based Research in Tourism, Travel, Hospitality and Events

Sigala, Marianna (ed.); Yeark, Anastasia (ed.); … - 2022 - 1st ed. 2022.

Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

Persistent link: https://www.econbiz.de/10012814721

Wine Tourism Destination Management and Marketing : Theory and Cases

Sigala, Marianna (ed.); Robinson, Richard N.S. (ed.) - 2019 - 1st ed. 2019

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...

Persistent link: https://www.econbiz.de/10012398607

Overtourism, Technology Solutions and Decimated Destinations

Hassan, Azizul (ed.); Sharma, Anukrati (ed.) - 2021 - 1st ed. 2021.

Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...

Persistent link: https://www.econbiz.de/10012799810

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations : A Structural Model of Leisure Visitors’ Destination Brand Associations

Hodson, Julian Michael - 2021 - 1st ed. 2021.

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research...

Persistent link: https://www.econbiz.de/10012508442

Destination und Lebensraum : Perspektiven touristischer Entwicklung

Pechlaner, Harald (ed.) - 2020

liegt der Schwerpunkt der Beiträge auf Fragestellungen der Destinationsforschung, ausgehend vom Destinationsmanagement über …

Persistent link: https://www.econbiz.de/10012402618

Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarke

Schneider, Christoph - 2020

Christoph Schneider untersucht Erlebnisse von Resorturlaubern. Das Ziel seiner Forschung ist es, zu verstehen, wie und in welchen Situationen aus Sicht des Reisenden Eindrücke aufgenommen werden, Erlebnisse entstehen und diese mit Merkmalen der jeweiligen Destinations- bzw. Resortmarke in...

Persistent link: https://www.econbiz.de/10012403223

Generation Z Marketing and Management in Tourism and Hospitality : The Future of the Industry

Stylos, Nikolaos (ed.); Rahimi, Roya (ed.); … - 2021 - 1st ed. 2021.

Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism...

Persistent link: https://www.econbiz.de/10012519851

Handbook of Technology Application in Tourism in Asia

Hassan, Azizul (ed.) - 2022

Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...

Persistent link: https://www.econbiz.de/10013275873

Luxury tourism : market trends, changing paradigms, and best practices

Conrady, Roland (ed.); Ruetz, David (ed.); … - 2020

Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in...

Persistent link: https://www.econbiz.de/10012399810

Marktsegmentierung für Industriegütermärkte : Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten

Ammann, Paul - 2021

-- Marktsegmente bearbeiten -- Die „Goldenen Regeln der Marktsegmentierung“. … spezifischen Anforderungen für die Marktsegmentierung. In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte …: Marketing-Mix, Vertriebsmanagement, Organisation Die „Goldenen Regeln der Marktsegmentierung“ Der Autor Paul Ammann leitet den …

Persistent link: https://www.econbiz.de/10012655233