1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction … -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication … looks like -- 5. How to reengineer corporate communication! -- 6. The corporate communication self-assessment (CCSA) -- 7 …

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising …

, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays … appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this …Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector …

revolution in communication, focusing on opening the central banks to the public and regaining trust, especially in such a …Chapter 1. Public Communication of Central Banks. Theoretical Perspectives -- Chapter 2. Framing Theory -- Chapter 3 …. Research Design and Elements -- Chapter 4. NBR Representatives About the Change of Public Communication After 2008 -- Chapter 5 …

Die dritte Auflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum … Wissenschaftler, wie man Kommunikation managen und Erfolgspotenziale aufbauen kann. Das Handbuch verbindet betriebswirtschaftliches … Managementtools, Influencer- und CEO-Kommunikation, dem Alignment von Unternehmens- und Kommunikationszielen sowie den Merkmalen …

Part 1. Introduction to neuroscience for corporate communications -- Chapter 1. Why should communicators care about … corporate communications team -- Chapter 10. Communicator, heal thyself -- Chapter 11. Safe space -- Part 4. Self-care for … corporate communications professionals -- Chapter 12. Communicating trauma and loss -- Chapter 13. The neuroscience of …

ist er seit mehr als 20 Jahren in den Bereichen Kommunikation und Management tätig. …

Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice …: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites. …Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … Emerging Markets -- 6. Sports Communications in South American: The Case of the Soccer World Cup -- 7. Social Media … Integrated Marketing Communications for Brand Building in Enterprising Markets. …