practitioners. Wilson Ozuem’s area of expertise lies in digital marketing and innovation. He teaches digital marketing at several UK …

Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement …

values – research informed by the concept of phronesis -- 6 Dilemmas and Craftsmanship Practices: Strategies for Empirically … need for more research on how values link and sustain actions and institutions. Contributors in this volume map and discuss …

digitization processes and on highlighting successful digital transformation strategies in all sectors of industry. Key topics …

, services and policies; and the development and management of smart agricultural systems, smart mobility systems, urban …

-- Business model innovation -- Part C - Business model management -- Introduction -- Types of business model management -- Design … analyzes their structure in terms of value creation and innovation. The content is divided into four main parts, the first of … models, with a focus on value creation and business model innovation. The third part analyses design, operation …

sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems – Innovation … tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book … a management framework for service ecosystems Target Groups Researchers and students in the field of innovation …