Part I Introduction and Exploratory Studies -- 1 Sustainable Operations Management in Fast Fashion Era: An Introduction … (Hau-Ling Chan, Shuyun Ren and Na Liu) -- 2 Sustainability in Fast Fashion Era: The Jan ‘N June Case (Daniela Candeloro …) -- 3 Sustainable Practices in Fast Fashion (Na Liu and Fengling Xie) -- Part II Intelligent Fast Fashion Demand Forecasting …

Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal … Discourse -- Part II: Industry, Creativity, Education -- 4. “Live your Best IP” - 20 years in Chinese Fashion -- 5. That Which …

1. Introduction -- 2. Fashion Sector Outsourcing to African Countries: Taking Advantage of Low-Cost Labor? -- 3 …. Sustainability in Global Value Chain Management: The Source of Competitive Advantage in the Fashion Sector -- 4. The Fashion Industry … in Africa: A Global Vision of the Sector -- 5. Women entrepreneurship in African Fashion Industry: A review of their …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand …