Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy

by Thomaï Serdari

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton’s Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Serdari, Thomaï
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Markenführung \| Brand management \| Mode \| Fashion \| Luxusgüter \| Luxury goods \| Kulturelle Identität \| Cultural identity \| Kleidung \| Luxusgut \| Modebranche \| Sachkultur \| Bekleidungsindustrie

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Extent:	1 Online-Ressource(XXII, 191 p. 18 illus., 17 illus. in color.)
Series:	Palgrave Advances in Luxury Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-45301-5 ; 978-3-030-45300-8 ; 978-3-030-45302-2
Other identifiers:	10.1007/978-3-030-45301-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399733