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Market for Patents? -- Chapter 4: How and Why do Patent Intermediaries (Re)Emerge? -- Chapter 5: Business Models of Patent … Intermediaries -- Chapter 6: Digital Platforms and Intermediaries -- Chapter 7: Patent Intermediaries and Litigation -- Chapter 8 …: The Impact of Patent Intermediaries -- CHAPTER 9: Conclusions. …
Persistent link: https://www.econbiz.de/10013431268
: Intellectual Property Management -- Chapter 7. Managing Intellectual Property Assets -- Chapter 8. Valuing Intellectual Property …. International Licensing and Contracting of Intellectual Property -- Chapter 11. Global Piracy and Strategic Responses -- Chapter 12 … products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing …
Persistent link: https://www.econbiz.de/10012508391
the Scientific Management in Japan. 3 -- The acceptance of Human Relations Theory in Japan -- 4. Examining the impact of … Chester Barnard’s organization theory in Japan -- 5. Peter F. Drucker and the Philosophy of ‘Management -- 6. How has Japan … accepted, developed, and transformed strategic management theory? -- 7. The development of Human Resource Management theory in …
Persistent link: https://www.econbiz.de/10013406957
. Successful Practices in Commercializing Patents -- 5. Organizing Patent Management -- 6. Patent Management by Industry -- 7 …. Patent Management in New Technology Environments -- 8. Useful Information for Practitioners. …This book provides an overview of the common concepts and building blocks of patent management. It addresses executives …
Persistent link: https://www.econbiz.de/10012399930
Persistent link: https://www.econbiz.de/10013518511
behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …
Persistent link: https://www.econbiz.de/10013167270
Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective...
Persistent link: https://www.econbiz.de/10012519832
Missverständnis Marke -- Markenbildung -- Markenname und Markenlogo -- Markenführung -- Der Einfluss des Markenmanagements -- Markenführung im B2B -- Purpose und Nachhaltigkeit -- Markenführung in der Krise -- Was einer alleine nicht kann.
Persistent link: https://www.econbiz.de/10012655235
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …
Persistent link: https://www.econbiz.de/10013192306
Das Phänomen Marke als Herausforderung -- Die Macht von Marken -- Die handwerklichen Missverständnisse -- Das Konzept: was sind Marken (Schutzrecht, Vermögenswert, soziale Institution) -- Die Geschichte: wie entstand das Markenkonzept -- Die Macht der Marke: was leistet sie? -- Der...
Persistent link: https://www.econbiz.de/10012596868