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Schwerpunkt Marketing und E-Commerce Führungskräfte der Bereiche Marketing, Vertrieb und Customer Relationship Management Die …
Persistent link: https://www.econbiz.de/10012402423
Erklärungen des Luxuskonsums -- Marketingmanagement von Luxusanbietern -- Luxus und Tourismusangebot -- Luxusrelevanz ausgewählter … Verhaltenswissenschaftliche Erklärungen des Luxuskonsums Marketingmanagement von Luxusanbietern Luxus und Tourismusangebot Luxusrelevanz …
Persistent link: https://www.econbiz.de/10012402489
Hochschule Niederrhein. Ihre Tätigkeitsschwerpunkte liegen im Bereich Marktforschung, Marketing-Controlling und Marketing … Überblick, welche Möglichkeiten und Grenzen die junge Disziplin des Marketing Analytics mit sich bringt. Perspektiven … des Marketing Analytics sowie eine wichtige Grundlagenlektüre. Der Inhalt • Perspektiven • Technologien • Anwendungsfelder …
Persistent link: https://www.econbiz.de/10012814664
Hypothesen zur Marktforschung Datenbeschaffung Präferenzen und Kaufverhalten Wettbewerbsposition des Unternehmens Technische …
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to be able to structure marketing strategies according to the movements in the market. …
Persistent link: https://www.econbiz.de/10013349771
Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems … with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion …
Persistent link: https://www.econbiz.de/10013523155
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …
Persistent link: https://www.econbiz.de/10012655221
An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …
Persistent link: https://www.econbiz.de/10013270890
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
Persistent link: https://www.econbiz.de/10013203503