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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
Persistent link: https://www.econbiz.de/10013167270
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The License Giver Business Concept of Technological Innovation : A Game of Excellence
Gunsteren, L. A. van; Vlas, Arnold G. - 2022
-- Chapter 4: The Fear of Innovation -- Chapter 5: The Not-Invented-Here Syndrome -- Chapter 6: The Rise and Decline of …Innovation is one of the avenues in which companies can move up the value chain, and has become a popular demand from … instead hype and impel innovation based on a romanticized view that with enough willpower and support from a board, investors …
Persistent link: https://www.econbiz.de/10013040831
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Designing Sustainable Technologies, Products and Policies : From Science to Innovation
Benetto, Enrico (ed.); Gericke, Kilian (ed.);  … - International Life Cycle Management Conference <8., …; … - 2018
This book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and...
Persistent link: https://www.econbiz.de/10012693737
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Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship
2019
The Encyclopedia of Creativity, Invention, Innovation, and Entrepreneurship (CI2E) is a four-volume electronic and … print reference that will uniquely cover the broad spectrum of topics relating to the process of creativity and innovation … facets of creativity and innovation, and highlighting their relationships to such universal concepts as knowledge management …
Persistent link: https://www.econbiz.de/10012398668
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Innovative technologies for market leadership : investing in the future
Glauner, Patrick (ed.); Plugmann, Philipp (ed.) - 2020
Smart Grid, Future Innovation and Investment Opportunities by Dean Sharafi -- Quantum Technologies by Daniel Akenine … -- Security in Intelligent Transportation Telematics by Erich Franke -- Innovation and Future Technology Scenarios in Health Care … -- Innovation Means – Asking the Right Questions by Oliver Bludau -- Innovative Technologies in the Ageing Population – Breaking the …
Persistent link: https://www.econbiz.de/10012399364
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Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship
2020 - 2nd ed. 2020.
Governance -- China's National Innovation System -- Cross-Employment -- Empty Spaces in Space -- Evaluation of Research …, Development, and Innovation -- Financing Innovation -- Future of Innovation -- Game Innovation Lab -- Healthcare and Innovation … -- Innovation and Democracy -- Innovation in Defense Technologies -- Innovation of Comparative Framework -- Innovations of Direct …
Persistent link: https://www.econbiz.de/10012399825
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The Palgrave Handbook of Service Management
Edvardsson, Bo (ed.); Tronvoll, Bård (ed.) - 2022
study -- Chapter 12: How contemporary scholarship addresses service management practices -- Chapter 13: Contract Innovation …: Transformative Service Research: Where We Are and Moving Forward at the Collective Level -- Part 4: Service Design and Innovation …: Service Design - Innovation for Complex Systems -- Chapter 26: The multiple identities of service design in organizations and …
Persistent link: https://www.econbiz.de/10013203497
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Drivers of User Engagement in Influencer Branding : An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Fink, Tanja - 2021 - 1st ed. 2021.
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show...
Persistent link: https://www.econbiz.de/10012615792
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The Creation of the Extraordinary : Perspectives on Luxury
Gurzki, Hannes - 2020 - 1st ed. 2020.
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing....
Persistent link: https://www.econbiz.de/10012399251
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Personal Brand Management : Marketing Human Value
Waller, Talaya - 2020 - 1st ed. 2020.
Chapter 1. An Introduction to Personal Branding -- Chapter 2. What is a Personal Brand? -- Chapter 3. Discovering Your Target Audience -- Chapter 4. Positioning for a Competitive Advantage -- Chapter 5. Marketing Personal Brands -- Chapter 6. The Monetization of Personal Brands -- Chapter 7....
Persistent link: https://www.econbiz.de/10012399372