International Perspective on Commodity Marketing -- Non-price-Related De-commoditization: An Exploratory Study in the Refractories …Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price …

2. Combining Design Thinking and Software Requirements Engineering to Create Human-centered Software-intensive Systems … -- Chapter 3. From Design Thinking in Software Engineering to Digital Design as a New Profession -- Chapter 4. The Hybrid Model …, consistent connection to the world of software development. The book presents design thinking approaches and experiences that can …

Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix … opportunities for firms that manage international marketing policies about “product,” “price,” “place,” and “promotion” in …1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of …

’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …

Marketing 4.0: Plattformökonomie, Omnichannel, Künstliche Intelligenz, virtuelle Assistenten -- Marketingmix im … digitalen Wandel und die Entwicklung zum digitalen, menschenorientierten Marketing 4.0 -- Entscheidungen und Schritte zur … Durchdringung internationaler Märkte -- Internationales und interkulturelles Marketing, Standardisierung und Differenzierung …

, Organisation und Human Resources Management in international tätigen Unternehmen, jeweils mit gezieltem Bezug zum Marketing i. S …Informationsgrundlagen des internationalen Marketing-Managements -- Strategisches internationales Marketing … -- Internationaler Einsatz des Marketinginstrumentariums -- Internationales Marketing-Controlling -- Internationale Marketingorganisation …

-- Mixed-methods study: The effect of acquisitions on Open Source Software development -- Summary and outlook. …Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of … Technical University of Munich. His research focusses on acquisitions and Open Source Software development. . …

: Innovation pattern and evolution of industry -- Ch3. The origins of the game software business in Japan: the movement till 1970’s … late 1990s -- Ch7. The innovation pattern in the digital age: The lesson from the game software industry -- Ch8. The …This is the first book that comprehensively describes the history of the game software industry in Japan. A major …

This book is open access under a CC BY 4.0 license. Software has changed the rules of the game. The world talks about … the digitalization in industry and society - how the focus has shifted from producing tangible things towards software and … services. This trend started many years ago, but is now affecting every company, whether it’s a software company or not. There …