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ASEAN Post-50 : Emerging Issues and Challenges
Idris, Aida (ed.); Kamaruddin, Nurliana (ed.) - 2019
Chapter 1: Overview of ASEAN; Aida Idris, Nurliana Kamaruddin -- Chapter 2: ASEAN at 50: The Rise Of China And The Emerging Regional Integration Architecture; Kee Cheok Cheong, Ran Li, Qianyi Wang -- Chapter 3: The ASEAN-ROK Economic Relations: Challenges and Opportunities; Nurliana Kamaruddin,...
Persistent link: https://www.econbiz.de/10012398645
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Human Capital and Economic Growth : The Impact of Health, Education and Demographic Change
Bucci, Alberto (ed.); Prettner, Klaus (ed.);  … - 2019 - 1st ed. 2019
Part I Human Capital in the Form of Education, Demographic Change, and Their Economic Implications -- Chapter 1: The Non-linearity in the Relationship Between Human Capital and Growth; Alessandra Pelloni, Thanasis Stengos, and Fabrizio Valenti -- Chapter 2: Optimal Life-Cycle Education Decisions...
Persistent link: https://www.econbiz.de/10012399010
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Education and Development : Outcomes for Equality and Governance in Africa
Ndulo, Muna B. (ed.); Assié-Lumumba, N'Dri T. (ed.) - 2020 - 1st ed. 2020.
1. Introduction: Education and Human Capital, Current Debates, and Policy Imperatives -- 2. Unpacking the Rhetorical Equity for Development: Is Equity Available in an Unequal Society? -- 3. Educational Expansion in Africa (1965–2010): Implications for Economic Inequality between Countries --...
Persistent link: https://www.econbiz.de/10012399419
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Quick Guide Onlinefragebogen : wie Sie Ihre Zielgruppe professionell im Web befragen
Föhl, Ulrich; Friedrich, Christine - 2022
Der Onlinefragebogen als empirische Erhebungsmethode -- Grundlagen des empirischen Arbeitens -- Formate von Fragen -- Die Formulierung von Fragen -- Fragebogendramaturgie -- Den Fragebogen ins Feld bringen.
Persistent link: https://www.econbiz.de/10012821390
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Marketing klipp & klar
Redler, Jörn; Ullrich, Sebastian - 2021
Grundbegriffe -- Käuferverhalten -- Marktforschung -- Strategisches Marketing 1: Begriff, Analysen und Tools … -- Strategisches Marketing 2: Marketingziele und Marketingstrategien -- Produkt- und Markenmanagement -- Preismanagement -- Vertriebs …Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte …
Persistent link: https://www.econbiz.de/10012803916
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Digitalization and Big Data for Resilience and Economic Intelligence : 4th International Conference on Economics and Social Sciences, ICESS 2021, Bucharest, Romania
Dima, Alina Mihaela (ed.); Kelemen, Mihaela (ed.) - 2022
digitalization, marketing and finance, etc., that will develop innovative instruments for countries, businesses, and education to …
Persistent link: https://www.econbiz.de/10013040843
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Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken
Steiner, Paul - 2022
Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews. …Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die … Inhalt • Wahrnehmung und Wirkung multisensorischer Reize • Markenrecht – Markenformen mit Sinn • Multisensorisches Marketing …
Persistent link: https://www.econbiz.de/10013040863
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Handbuch Marketing-Controlling : Grundlagen - Methoden - Umsetzung
Zerres, Christopher (ed.) - 2021 - 5., erweiterte und überarbeitete Auflage
-- Strategisches Marketing-Controlling: Delphi-Analyse, Future Studies, Frühaufklärung, Analysetechniken -- Operatives Marketing … Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten … des Marketing-Controllings sowie die zahlreichen neuen Möglichkeiten etwa im Bereich des Online-Marketing und des E …
Persistent link: https://www.econbiz.de/10012519870
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …
Persistent link: https://www.econbiz.de/10012655221