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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational … media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus …
Persistent link: https://www.econbiz.de/10013270864
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication
Gust, Benjamin - 2020 - 1st ed. 2020.
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have …
Persistent link: https://www.econbiz.de/10012399383
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The Ten Commandments of Risk Leadership : A Behavioral Guide on Strategic Risk Management
Hofmann, Annette - 2022
the First Piece of Information is Key in Negotiations -- 5. Framing and the Ostrich effect: Why our Decisions depend on …
Persistent link: https://www.econbiz.de/10012821389
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Behind the Cloud : A Theory of the Private Without Secrecy
Seele, Peter; Zapf, Chr. Lucas - 2022
as a philosopher and economist. Twitter: @PeterSeele Lucas Zapf is a postdoctoral researcher, religious economist, and …
Persistent link: https://www.econbiz.de/10013040824
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Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van - 2022 - 2nd ed. 2022.
1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...
Persistent link: https://www.econbiz.de/10013192362
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Praxishandbuch Social Media Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph (ed.) - 2020 - 4., überarbeitete und erweiterte Auflage
Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter … • Recruiting-Videos, Instagram, Twitter & Co. • Employer Branding mit Facebook und Karriere-Blogs • Social Media Recruiting in der … Recherche und Gewinnung von Mitarbeitern über XING, Facebook & Co..-Die dunkle Seite: Angriffe gegen die Arbeitgebermarke und …
Persistent link: https://www.econbiz.de/10012403196
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Blind Spots in the Spotlight : National Bank of Romania's Answers to the Financial Crisis Aftershocks from the Perspective of Central Bankers, the Public and the Media
Iacob, Raluca - 2022
Chapter 1. Public Communication of Central Banks. Theoretical Perspectives -- Chapter 2. Framing Theory -- Chapter 3 …. Public Perception of the NBR Communication After 2008 -- Chapter 6. Framing the Giving in Payment Law by Online Media (2016 …
Persistent link: https://www.econbiz.de/10013258648
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Handbuch Public Affairs : politische Kommunikation für Unternehmen und Organisationen
Röttger, Ulrike (ed.); Donges, Patrick (ed.);  … - 2021
Das Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das...
Persistent link: https://www.econbiz.de/10012698688
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Planet Forex : Currency Trading in the Digital Age
Cofnas, Abe - 2018
This valuable book provides a much-needed integration of fundamental analysis of global forces and technical analysis to provide highly probable trades in currency markets. Fundamental analysis is often too vague and not quantified. This book provides insights into fundamental analysis and then...
Persistent link: https://www.econbiz.de/10012396834