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Social Marketing : Verhaltensänderungen fürs Gemeinwohl - eine anwendungsorientierte Einführung
Hoxtell, Annette - 2022
Social Marketing stößt Verhaltensänderungen zum Wohle der Menschen und ihrer Umwelt an und treibt diese voran. Dieses Buch richtet sich an Menschen, die sich in kompakter Form über Social Marketing informieren, es anwenden oder dazu forschen wollen. Öffentliche Einrichtungen,...
Persistent link: https://www.econbiz.de/10012814730
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Case Studies on Social Marketing : A Global Perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena M. (ed.) - 2019
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...
Persistent link: https://www.econbiz.de/10012003414
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel - 2020
Diskussion der Wirkung von Anekdoten und Statistiken -- Identifikation relevanter Einflussgrößen auf die Wirkung von Anekdoten und Statistiken -- Empfehlungen zum Einsatz und zur Ausgestaltung von Anekdoten und Statistiken im Sozialmarketing.
Persistent link: https://www.econbiz.de/10012402748
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Food in a Planetary Emergency
Marinova, Dora; Bogueva, Diana - 2022
Part I: Global Perspectives -- Chapter 1. Sustainability and a Planetary Diet -- Chapter 2. Climate and Food -- Chapter 3. Food and Environmental Emergency -- Chapter 4. Reducing Food Waste and Packaging -- Part II: Industry and Marketing Perspectives -- Chapter 5. Circular Agriculture --...
Persistent link: https://www.econbiz.de/10013192329
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Führungskompetenz und Motivation : Führungserfolg steuern und bewerten
Berning, Wilhelm - 2021
Parameter der Leistungsbereitschaft -- Steuerungsgröße Feedback -- Identifikation, Motivation und Feedback in der … Führung -- Motivation und Compliance. …Dieses Buch liefert wertvolles Wissen, um neue Führungsanforderungen anzunehmen und Motivation in unternehmerischen …
Persistent link: https://www.econbiz.de/10012585253
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Enterprise Risk Management Models
Olson, David L.; Wu, Desheng Dash - 2020 - 3rd ed. 2020.
in Projects -- Natural Disaster Risk Management -- Sustainability and Enterprise Risk Management -- Environmental Damage …This book offers a comprehensive guide to several aspects of risk, including information systems, disaster management …, supply chain and disaster management perspectives. A major portion of the book is devoted to presenting a number of …
Persistent link: https://www.econbiz.de/10012399177
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Bottom-up Responses to Crisis
Haeffele, Stefanie (ed.); Storr, Virgil Henry (ed.) - 2020 - 1st ed. 2020.
. Nonviolent Action -- 4. The Private Sector's Contribution to Natural Disaster Response -- 5. Formation of Public … 2005 after Hurricane Katrina and subsequent levy failures, and the earthquake, tsunami, and nuclear disaster in Japan in … efforts. Chapters will focus on the role of local emergency managers in the disaster management process and offer suggestions …
Persistent link: https://www.econbiz.de/10012399295
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Supply Chain Resilience : Reducing Vulnerability to Economic Shocks, Financial Crises, and Natural Disasters
Anbumozhi, Venkatachalam (ed.); Kimura, Fukunari (ed.);  … - 2020 - 1st ed. 2020.
Chapter 1: Economic shocks and uncertainties: how does firm innovativeness enable supply chain and moderate interdependence? -- Chapter 2: Supply chain resilience in the global financial crisis: an empirical study on Japan -- Chapter 3: How do production networks affect the resilience of firms...
Persistent link: https://www.econbiz.de/10012399471
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Governance, Risk and Financial Impact of Mega Disasters : Lessons from Japan
Kamesaka, Akiko (ed.); Waldenberger, Franz (ed.) - 2019 - 1st ed. 2019
Chapter 1 Financial Impact of Mega Disasters – Introduction -- Chapter 2 Japan’s Disaster Risk Financing – Framework … 4 Law and Policy Responses to Disaster-induced Financial Distress – The Tsunami Victims of 3/11 -- Chapter 5 How the … implications of mega-disaster risks as well as in seeking possible solutions with regard to governance, the allocation of financial …
Persistent link: https://www.econbiz.de/10012399085
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Managing Urbanization, Climate Change and Disasters in South Asia
Srivastava, Ravindra Kumar - 2020 - 1st ed. 2020.
-- Chapter -03: Disaster Management Scenario of South Asia -- Chapter -04: Manifestations and Impacts of Climate Change in SAR … disaster management scenario in South Asia, manifestations of climate change in the region and various urban setups under … the institutional mechanisms for disaster risk reduction (DRR), climate change adaptation (CCA) and urban governance, and …
Persistent link: https://www.econbiz.de/10012399623