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Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla - 2019
Wirtschaftswissenschaften mit den Schwerpunkten Marketing und Markenmanagement Fach- und Führungskräfte aus dem Stadtmarketing Die Autorin Dr …
Persistent link: https://www.econbiz.de/10012401776
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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
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The Handbook of Creativity & Innovation in Business : A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
De Villiers, Rouxelle (ed.) - 2022
& Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and …
Persistent link: https://www.econbiz.de/10013334691
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Value Construction in the Creative Economy : Negotiating Innovation and Transformation
Granger, Rachel (ed.) - 2020 - 1st ed. 2020.
Part 1: Defining the Creative Economy Through Value -- Chapter 1: Exploring Value in the Creative and Cultural Industries -- Chapter 2: Problematising Hidden Culture -- Part 2: The Creative Self -- Chapter 3: Defining Excellence: Value in Creative Degrees -- Chapter 4: Problematising...
Persistent link: https://www.econbiz.de/10012399300
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The Industrialization of Creativity and Its Limits : Values, Politics and Lifestyles of Contemporary Cultural Economies
Kiriya, Ilya (ed.); Kompatsiaris, Panos (ed.);  … - 2020 - 1st ed. 2020.
The Industrialization of Creativity and its Limits: Introducing Concepts, Theories and Themes -- Towards Post … Spectacle in Aesthetic Capitalism -- Creativity in the Service of Economic Recovery and National Salvation: Dispatches from the … Value in a ‘Creative Economy’ -- Innovation and Media: Googlization and Limited Creativity. …
Persistent link: https://www.econbiz.de/10012399814
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Organization Management : Dynamic Creative Team Coordination
Georgiades, Stavros - 2022
Henley Business School, University of Reading, UK. His research focuses on media employee engagement and creativity, team …
Persistent link: https://www.econbiz.de/10013202326
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How to Develop Your Creative Identity at Work : Integrating Personal Creativity Within Your Professional Role
Velcu-Laitinen, Oana - 2022
perform -- Chapter 1: Four types of creators -- Chapter 2: Definitions of personal creativity -- Chapter 3: Breaking free from …According to the World Economic Forum, creativity is considered to be the third-most-important skill for employees …, behind complex problem-solving and critical thinking. This book will help you rethink your creativity and its value in the …
Persistent link: https://www.econbiz.de/10013392522
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Luxury tourism : market trends, changing paradigms, and best practices
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2020
Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in...
Persistent link: https://www.econbiz.de/10012399810
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Citymanagement : Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten
Manfrahs, Frank - 2020
Was Innenstädten den Todesstoß versetzt -- Es muss was passieren: Citymanagement als Antwort auf die Krise der Innenstädte und Ortszentren -- Vom austauschbaren Produkt zum einzigartigen Markenerlebnis: Profilbildung für Innenstädte und Ortszentren -- Ergebnisorientiert und strukturiert...
Persistent link: https://www.econbiz.de/10012402662