1. Crisis management – From a theoretical point of view -- 2. Crisis management Practices in Small and Medium …-sized Firms -- 3. Crisis: A Philosophical Insight -- 4. Managing crisis in SMEs -- 5. Crisis management and leadership: A search … for competencies in SMEs -- 6. Crisis management from the perspective of sustainable supply chains -- 7. Different crises …

-- Chapter 3: Agri-Investment Cashing In On Covid-19 -- Part2 Production -- Chapter 4: Putting The Crisis To Work -- Chapter 5 …, placemaking, the politics of representation, and the governance of Indigenous difference. …

In Europe, the last decade has been shaped by euro crisis, migration crisis and corona crisis. Studies have analyzed … extent repeated crisis exposure within a short period of time can deepen existing Euroskepticism. It is defined as an index …. We find that a single crisis exposure increases existing Euroskepticism, but that the temporal distance between the …

1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior … explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An …COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone …

Grundbegriffe -- Käuferverhalten -- Marktforschung -- Strategisches Marketing 1: Begriff, Analysen und Tools … -- Strategisches Marketing 2: Marketingziele und Marketingstrategien -- Produkt- und Markenmanagement -- Preismanagement -- Vertriebs …Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte …

perspectives on digitalization and big data, especially in the light of the recent crisis determined by COVID-19. The chapters … digitalization, marketing and finance, etc., that will develop innovative instruments for countries, businesses, and education to … revive after the crisis. …

Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews. …Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die … Inhalt • Wahrnehmung und Wirkung multisensorischer Reize • Markenrecht – Markenformen mit Sinn • Multisensorisches Marketing …

-- Strategisches Marketing-Controlling: Delphi-Analyse, Future Studies, Frühaufklärung, Analysetechniken -- Operatives Marketing … Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten … des Marketing-Controllings sowie die zahlreichen neuen Möglichkeiten etwa im Bereich des Online-Marketing und des E …

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …