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Researching Values : Methodological Approaches for Understanding Values Work in Organisations and Leadership
Espedal, Gry (ed.); Løvaas, Beate Jelstad (ed.);  … - 2022
1 Researching values in leadership and organisation. Introduction -- Part I: Methodological approaches to researching values -- 2 Values at work: Mapping the field through the lens of methodological approaches -- 3 Definitions as Initial and Final Point of Values Research? Searching for...
Persistent link: https://www.econbiz.de/10012821379
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Günther, Martin; Vossebein, Ulrich; Wildner, Raimund - 2022
to be able to structure marketing strategies according to the movements in the market. …
Persistent link: https://www.econbiz.de/10013349771
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Private Banking und Wealth Management : Strategien und Erfolgsfaktoren
Brost, Heike (ed.); Faust, Martin (ed.);  … - 2019 - 3. Auflage, unveränderter Nachdruck
Das Buch beschreibt neben den relevanten Private-Banking-Märkten die im Markt vorherrschenden Strategien. Darauf aufbauend werden sowohl das Leistungsangebot als auch die wesentlichen Erfolgsfaktoren für das Private Banking dargestellt. Die Autoren sind ausgewiesene Experten des...
Persistent link: https://www.econbiz.de/10012401711
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Optimal Control Theory : Applications to Management Science and Economics
Sethi, Suresh P. - 2021 - 4th ed. 2021.
-- 6. Applications to Production and Inventory -- 7. Applications to Marketing -- 8. The Maximum Principle: Discrete Time … applies optimal control theory to the functional areas of management including finance, production and marketing, as well as …
Persistent link: https://www.econbiz.de/10012799820
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Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
Baier, Daniel (ed.); Brusch, Michael (ed.) - 2021 - 2., überarbeitete und erweiterte Auflage
Die Conjointanalyse ist ein wichtiges Marketing-Instrument, mit dem man die Kundenorientierung verbessern, die … verdeutlichen den Stellenwert dieses Marketing-Instrumentes. In der 2. Auflage wurden alle Beiträge aktualisiert und es wurden neue … Marketing & Innovation an der Universität Bayreuth. Prof. Dr. Michael Brusch ist Professor für Allgemeine …
Persistent link: https://www.econbiz.de/10012519831
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The Economics of Competition, Collusion and In-between
d’Aspremont, Claude; Dos Santos Ferreira, Rodolphe - 2021 - 1st ed. 2021.
“Empirical evidence shows that many markets are characterized by a few large firms that behave strategically, while cohabiting with a competitive fringe of small firms. Thus, there is a need to consider general equilibrium settings that account explicitly for strategic interactions among big...
Persistent link: https://www.econbiz.de/10012519877
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Design Science Research Methodology : Theory Development from Artifacts
De Sordi, José Osvaldo - 2021 - 1st ed. 2021.
Chapter 1:-DSR as an innovation accelerator strategy -- Chapter 2:-Core Concepts of DSR -- Chapter 3:-Types of artifacts or knowledge generated by DSR -- Chapter 4:-DSR from the perspectives of different areas or professional schools -- Chapter 5:-Design Science Research Method -- Chapter...
Persistent link: https://www.econbiz.de/10012627223
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The Nature of the Economy : Aristotelian Essays on the Philosophy and Epistemology of Economics
Crespo, Ricardo F. - 2022
Chapter 1. Introduction : Does Economics Deal with the Economic Stuff? Or Is the Economic Stuff Explained by Economics? -- Chapter 2. Metaphysics, Ontology, and Metaphysical Theories -- Chapter 3. Metaphysical Categories -- Chapter 4. The Metaphysics and Ontology of the Economy. Chapter 5. The...
Persistent link: https://www.econbiz.de/10013270852
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Dynamics in logistics : twenty-five years of interdisciplinary logistics research in Bremen, Germany
Freitag, Michael (ed.); Kotzab, Herbert (ed.);  … - 2021
Part I: Models and Methods for Planning in Logistics -- Autonomous Control of Logistics Processes – A Retrospective -- Explorable Uncertainty meets Decision-Making in Logistics -- Complex Networks in Manufacturing and Logistics: A Retrospect -- Recent Developments in Mathematical Traffic...
Persistent link: https://www.econbiz.de/10012694930
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Handbook of Market Research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022 - 1st ed. 2022.
for Marketing Researchers -- Fusion Modeling -- Managing Data Quality -- Methods. Cluster Analysis -- Finite Mixture … topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and …
Persistent link: https://www.econbiz.de/10012814666