marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive …-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media …

planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors …

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …

marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to … emerging market consumers through various marketing strategies, processes and programs in the context of emerging market … students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides …

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets … understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive …

social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management … in Marketing Management of Higher Education -- Integration of the Theory and Practice in Continuity with the Development … & Countries -- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate …

This book challenges the roots and elements of the existing dominant paradigm of management, which can legitimize … a clear sense of purpose and a moral compass. Such a paradigm would result in a practice of management that is more … a major contribution to the field of management and will benefit academics, managers, and consultants working in the …

local markets and societies, this book examines leadership styles for conflict management, as well as strategies adopted by … knowledge development, and environmental management in the supply chain … Indigenous Chinese Firms for Overseas Expansion: Insights from Marketing Ambidexterity Perspective -- The Application of Social …

: Strategic Marketing in Film Tourism: The Case of Reality TV Programmes in South Korea -- Chapter 6: Where’s that Beach? Visual …