This casebook provides students and academics in business management and marketing with a collection of case studies on … an invaluable resource for marketing and business management students requiring insights into the operationalization of … services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across …

networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain … non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating … the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social …

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing … for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book … management. Next, it proposes a classification system for online brand communities, taking into account questions like the …

shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets … social networking. This book begins by discussing the impact of social media on marketing, from brand building … social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates …

MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training … courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and …This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks …

. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the … Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United …

marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the … also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications …

Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response … complaint management. Contents Relevance of Responding to Negative Online Customer Reviews The Hotel Industry and its … Development since the Emergence of Web 2.0 Differentiation of Classical Service Recovery Management and Service Recovery …

techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics … emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation … marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the …

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to … explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing … concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such …