? Target Groups Researchers and students in the fields of management, strategy, branding, marketing and family firm research …

planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …

articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each … internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and …, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats …

associate at the WU Vienna University of Economics and Business. His research and teaching focus is on brand management, market …