Showing 1 - 10 of 112
This volume explores the challenge of engaging knowledge management in a sharing economy. In a hyper … management can support the decision whether or not to share strategic resources or capabilities. The book answers questions such … are the knowledge-management strategies for competitive, yet cautious sharing dynamics? …
Persistent link: https://www.econbiz.de/10012397700
rewarding and social outcomes; regulatory issues; and the scope for improving the efficiency of design, management, and analysis … design and the management of sharing services and new challenges” -- PART II - Case studies -- 10. Maddalena Bellè …
Persistent link: https://www.econbiz.de/10012396476
This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchsurfing, dinner hosting, social enterprise and...
Persistent link: https://www.econbiz.de/10012398250
This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity. Besides the unique focus on the...
Persistent link: https://www.econbiz.de/10012398356
articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …
Persistent link: https://www.econbiz.de/10012396542
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...
Persistent link: https://www.econbiz.de/10012396634
aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each … internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and …, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats …
Persistent link: https://www.econbiz.de/10012396187
associate at the WU Vienna University of Economics and Business. His research and teaching focus is on brand management, market …
Persistent link: https://www.econbiz.de/10012396188
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...
Persistent link: https://www.econbiz.de/10012396207
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are...
Persistent link: https://www.econbiz.de/10012396217