Similar Search Results

Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress

King, Robert L. (ed.) - 2015

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...

Persistent link: https://www.econbiz.de/10012402135

Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress

King, Robert L. (ed.) - 2015

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad...

Persistent link: https://www.econbiz.de/10014019838

Government-Enterprise Connection : Entrepreneur and Private Enterprise Development in China

Lu, Ming - 2016 - 1st ed. 2016

Government-Enterprise Connection: Entrepreneur and Private Enterprise Development in China -- Government, Enterprise and Entrepreneur: Are These Relationships the Primary Productive Force? -- Entrepreneur and Enterprise Development: Human Capital, Political Capital and Decision-making Style --...

Persistent link: https://www.econbiz.de/10014017861

Effectuation oder Causation? : Der Einfluss der Persönlichkeit unerfahrener Entrepreneure

Eberz, Sebastian - 2018

Entrepreneurship-Theorie und Alternative zum traditionellen Ansatz (Causation) bislang nur ansatzweise die Rolle der Persönlichkeit für … Inhalt Causation & Effectuation: Klassik und Moderne im Entrepreneurship Umgebung und Persönlichkeit als … der Betriebswirtschaftslehre mit dem Schwerpunkt Entrepreneurship Gründungsberater für unerfahrene Gründer Der Autor Dr …

Persistent link: https://www.econbiz.de/10014020110

Chinese Entrepreneurship : A Social Capital Approach

Peverelli, Peter J. - 2012

Entrepreneurship is hot. China is hot. Chinese entrepreneurs are indeed the subject of a rapidly growing body of … understanding of Chinese entrepreneurship and the study of entrepreneurship in general. …

Persistent link: https://www.econbiz.de/10014015989

The Progress of Education in India : A Quantitative Analysis of Challenges and Opportunities

Borooah, Vani Kant - 2017

This book quantitatively analyses data to demonstrate India's recent progress in the education sector. India, as one of the world's fastest growing economies, currently enjoys what is termed a 'demographic dividend' meaning that, compared to most other countries, it has a relatively young...

Persistent link: https://www.econbiz.de/10012397179

Poverty Alleviation in China : A Theoretical and Empirical Study

Yan, Kun - 2016

This study systematically investigates the development process, major characteristics and weak links of China's poverty alleviation experience, and conducts a comparative analysis of poverty alleviation cases. It also accurately presents the internal logic and core elements of China's poverty...

Persistent link: https://www.econbiz.de/10012397803

Global Brand Management : Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

Stolle, Wulf - 2013

Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen Aktivitäten muss sich die Marke zunehmend in heterogenen Märkten beweisen. Entscheidend für den nachhaltigen Markterfolg ist das von den Nachfragern in den Zielmärkten...

Persistent link: https://www.econbiz.de/10014016725

The Influence of Culture and Personality on Customer Satisfaction : An Empirical Analysis across Countries

Krüger, Franziska - 2016 - 1st ed. 2016

The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

Persistent link: https://www.econbiz.de/10014018844

Accounting Reform in Transition and Developing Economies

McGee, Robert W. (contributor) - 2009

Persistent link: https://www.econbiz.de/10013521048