This book addresses challenges and opportunities in research and management related to new advertising and consumer … process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the … European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International …

effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y … presents an insight into advertising practitioners and consumers in Japan …

(BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on … skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self …-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth …

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …

The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation … of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden …