Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand -- Case Study: Loop Extension at Filippa K …This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four …

their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …