Events und Sport -- Stand und Perspektiven der Eventforschung -- Complianceproblematik und Corporate Social …, wurden aktuelle Forschungsergebnisse zum Thema Event und Sport vorgestellt und diskutiert. Aus Sicht des Marketing, der … Sport Stand und Perspektiven der Eventforschung Complianceproblematik und Corporate Social Responsibility bei Events Events …

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the … valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational … sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within …

Overruns of Olympic Sport Venues Reflection on Reasons That Cause Cost and Revenue Overruns Target Groups Lecturers and … scholars in political, economical, and sport science Practitioners in project management, decision makers from sport governing … bodies, politicians, the public authorities and taxpayers The Authors Prof. Dr. Holger Preuß is Professor of sport economics …

This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their … role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport … backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical …

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

Sport-Sponsoring und Markenmanagement -- Die Grundlagen des Sport-Sponsorings -- Die Grundlagen des Markenmanagements … -- Was ist Sport-Branding? -- Fallbeispiele aus der Praxis des Sport-Brandings -- Analyse des FC Wacker Tirol -- Sport …-Branding im Bereich Event -- Sport-Branding im Bereich Mannschaft -- Sport-Branding im Bereich Verband -- Sport-Branding im …

sport destination marketers involved with the planning of sport mega-events across the world … magnitude in a country with little history of hosting sport mega-events (SMEs). This case study will expand the readers …, and challenges identified on larger scale SMEs hosted in the developed world, inform the process and outcomes of second or …