The book covers both the analysis of the major producer of civil aircraft (EADS/Airbus) located in the region and its relation with the cluster of enterprises within those regions. It studies the organization of production, the creation of knowledge within the industry, the concentration and...

Vorwort -- Über den Autor -- Prolog: Das Imperium schlägt zurück -- Teil I: Das größte Comeback aller Zeiten -- Teil II: Der iZyklus – Apples Königreich entsteht -- Teil III: Epische Schlachten auf dem Olymp -- Teil IV: Der unerwartete Abstieg vom Gipfel -- Teil V: Apples neue...

Einführung -- Fallstudie Flachbildschirmindustrie -- Innovation in Japan -- Fallstudie Automobilelektronik -- Dynamische Determinanten des Wettbewerbserfolges von Unternehmen -- Fallstudie Mobile Payment -- Erfolgsfaktoren in deutschen und japanischen Unternehmen -- Fazit.

Theoretischer und Empirischer Bezugsrahmen -- Rechtliche Grundlagen -- Qualitativ-empirische Untersuchung zu Defensive Publishing -- Quantitativ-empirische Untersuchung zu Defensive Publishing -- Zusammenfassung und Ausblick.

Bezugsrahmen einer Kundeninteraktionskompetenz in Industriegütermärkten -- Konzeptualisierung einer Kundeninteraktionskompetenz: Interaktions- und Lernorientierung -- Empirische Validierung einer Interaktions- und Lernorientierung -- Empirische Überprüfung der Erfolgswirksamkeit einer...

Ihsan Onur Yilmaz develops a novel group setup strategy which integrates multiple problems of the PCB assembly, especially in a medium-variety production environment. At the core of his principle approach are the identification of similarities between different types of PCBs and the generation...

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra...

Chapter 1: European Union between the Big Bang and the Big Crunch -- Chapter 2: The Single European Market - challenges for doing business -- chapter 3: European Union Trade Policy -- Chapter 4: European Cohesion Policy.- Chapter 5: The relationship between EU competition and innovation in the...

This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries....

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the...